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Сразу два спортивных видео вошли в Топ 10 худших рекламных роликов

Газета Guardian составила рейтинг худшей рекламы, засоряющей эфиры телеканалов глупой подачей месседжа. Удивительно, что в большинстве из них снялись звезды, следовательно, бюджеты этих роликов были максимальными. Так спот Gillette с участием троицы спортсменов Роджера Федерера, Тьерри Хенри и Тайгера Вудса стал одним из самых дорогих за 108-летнюю историю бренда. Англичане не взлюбили и лидера Sex Pistols Джона Лайдона, неожиданно появившегося в рекламе масла Country Life, и футболистов из клуба Chelsea, играющих в мяч в офисных костюмах. Анимированные гипер-сексуальные животные в рекламе Orangina также вызвали массу критики.

Как видим, деньги, вложенные в продвижение бренда, не могут купить любовь аудитории, если реклама костна и примитивна.



Источник: sostav.ru

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1. 20160505meiqing - Незарегистрированный пользователь   (Гость)
2016-05-05 в 06:08

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2016-3-14chenzhiwei

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