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Бренду PUMA - 60 лет

Круглая дата инноваций в маркетинге

9.69 секунд вошли в историю спорта в августе этого года, когда ямайский спринтер Юсейн Болт в золотых шиповках PUMA установил мировой рекорд на дистанции 100 метров на Олимпиаде в Пекине. Весь мир обошли снимки шиповок, которые PUMA специально разработала для 100- и 200-метрового забега Болта. Но основные эмоции кипели вокруг того, как стильно Болт смотрелся на гаревой дорожке. Сочетание эмоциональности и харизмы спортсмена произвели сильное впечатление на мировую общественность.

 

Самый быстрый человек на земле стал частью истории PUMA. В течение последних 60 лет ярчайшие спортсмены и команды влияют на мировую спортивную индустрию через инновационные продукты и творческие маркетинговые инициативы PUMA. Отмечая юбилей, sportlifestyle-компания вспоминает уникальные моменты и достижения, в которых спортивные рекорды и инновационные технологии PUMA гармонично сочетаются со стилем жизни и модой.

Спортивная история PUMA богата революционными событиями: разработка первых футбольных бутс со съемными шипами в 1952 основателем компании Рудольфом Дасслером, легендарная футболка "с оторванной полосой" Йохана Кройффа на чемпионате мира в 1974, контактные линзы PUMA Линфорда Кристи в 1996, обтягивающее теннисное платье Catsuit Серены Вильямс на турнире US Open 2002, бунтарский комбинезон футбольной сборной Камеруна в 2004, триумф итальянской национальная сборной на Чемпионате Мира в 2006, партнерство с семикратным чемпионом Formula 1, самым успешным пилотом команды Ferrari Михаэлем Шумахером, который потрясал мир спорта в течение многих лет, - так же, как новая суперзвезда атлетики Юсейн Болт.

"В течение 60 лет креативные и инновационные разработки PUMA влияли на спортивную индустрию и повседневную жизнь, - сказал Йохан Цайц, президент PUMA, - Благодаря сотрудничеству со спортивными федерациями Ямайки, Италии и Африки мы получили возможность устанавливать высокие стандарты в спортивном маркетинге глобально. PUMA усилила позиции как спортивный бренд и, кроме того, создала новый рынок, представив сегмент sportlifestyle".

Олимпийский чемпион Юсейн Болт, партнер PUMA с 2002, уверен, что спорт и стиль идут рука об руку: "Несомненно, любой атлет хочет не только бежать быстро, но и хорошо выглядеть. Золотые шиповки с моими инициалами, которые PUMA разработала специально для моих выступлений на Олимпиаде, вдохновляли меня на то, чтобы мчаться в полную силу. Но что еще более важно - соревноваться на Олимпийских Играх было невероятно весело".

В 1952 году PUMA произвела фурор в футбольной индустрии, разработав первые футбольные бутсы со съемными шипами "Супер Атом". Восемь игроков клуба "Ганновер 96" немецкой Премьер-Лиги выступили в новых серийных бутсах в финале Чемпионата Немецкой Премьер Лиги в мае 1954 года. Знаменитая победа сборной Германии в кубке Мира в Берне в июле 1954 стала подтверждением начала новой эры развития футбольной обуви.

 

 

Легендарный пример появления уникальных спортивных продуктов - культовая "футболка с двумя полосами", созданная с подачи капитана голландской национальной сборной Йохана Кройффа. Будучи страстным фанатом PUMA, голландский игрок отказался играть в майке с тремя полосами на Чемпионате Мира 1974. Отпоров одну полосу с униформы, он фактически создал особый дизайн футболки, которая дебютировала в финале Чемпионата Мира в Мюнхене.

В 1993 году новый президент PUMA Йохан Цайтц представил абсолютно новую стратегию развития марки. Его целью стало превращение PUMA в самый желанный бренд, успешно объединяющий в своей продукции идеи из мира спорта, стиля жизни и моды. Отныне PUMA стала представлять новый сегмент - sportlifestyle. Прекрасным примером идеологии sportlifestyle стало сотрудничество PUMA с модным дизайнером Джил Сандер. В 1998 впервые за всю историю спортивных брендов PUMA представила концепцию слияния спорта и стиля. Концепция стала актуальной не только на подиумах, но и на стадионах, где PUMA диктовала новые стандарты спортивной моды, основав рынок sportlifestyle.

Цветные футбольные бутсы на Кубке Мира во Франции в 1998 году, футболки без рукавов, в которых играла Национальная Сборная Камеруна сначала в африканском Кубке Наций 2002, а затем и в Чемпионате мира 2002 в Японии/Южной Корее - легендарные примеры спортивной моды от PUMA. Революция в футбольной моде продолжилась во время Африканского Кубка Наций два года спустя. В 2004 году впервые в футбольной истории сборная Камеруна вышла на поле в комбинезонах. Новая форма вызвала резонанс в международных СМИ, и стала причиной судебного процесса с международной футбольной федерацией FIFA, которая попыталась запретить невероятные комбинезоны.


Концепция слияния спорта и стиля в футболе была коронована в 2006 году, когда итальянская национальная сборная выиграла Чемпионат Мира. Сборная "Squadra Azzurra" - идеальное воплощение духа атлетизма и элегантности, укрепляющее позиции PUMA как одного из трех лидеров футбольного рынка.

Что касается парусного спорта - яхта PUMA il Mostro участвует в одной из самых экстремальных парусных гонок в мире, Volvo Ocean Race, стартовавшей в октябре 2008 года в Аликанте. Яркий и агрессивный дизайн яхты привлекает внимание к бренду и коллекции PUMA Sailing. Кроме того, PUMA выступает официальным поставщиком и лицензиатом экипировки для крупнейшей в мире кругосветной парусной гонки. Регата, признанная "вершиной мореходства" финиширует в июне 2009 года в Санкт-Петербурге. Приняв решение об участии в гонке, PUMA подтвердила свое вхождение в круг компаний категории "премиум".


PUMA всегда успешно делала ставку на партнеров, отражающих и продвигающих идеологию бренда - не только в футболе, но и в беге, теннисе и автоспорте. Ямайская команда по легкой атлетике с суперзвездой Юсейном Болтом демонстрирует, что сочетание спорта, стиля и остроумного отношения к жизни всегда были и будут основными составляющими развития PUMA.

В 2002 году PUMA произвела фурор на международных теннисных кортах, когда изменила моду на белую форму, одев топ-игрока Серену Вильямс в обтягивающий черный костюм "catsuit" на турнире US Open в Нью Йорке. В 1998 году PUMA заключила контракт с 16-летней американской теннисисткой и прошла с ней путь от 42 позиции до номера один в мировом рейтинге.

В автоспорте PUMA продемонстрировала умение сочетать наивысшие спортивные технологии со стилем жизни, когда первая среди спортивных брендов выпустила свою высоко-функциональную экипировку для Formula 1. Поддерживая Михаэля Шумахера, команду Ferrari и другие ведущие гоночные команды, PUMA успешно внедрилась в новый для себя сегмент автоспорта и вскоре стала крупнейшим спонсором Formula 1. 21-летний гонщик Formula 1 Себастьян Веттель недавно произвел сенсацию, выиграв Гран-При Италии в золотых кроссовках PUMA, и став самым молодым чемпионом в истории Formula 1.

PUMA активно готовится к Чемпионату Мира по футболу 2010 в Южной Африке.
Будучи партнером 12 Африканских футбольных федераций, PUMA выступит не только как крупнейший спонсор, но и будет использовать черный континент как платформу для запусков самых инновационных продуктов. Страсть к игре, стиль и культура - это ценности Африки и PUMA.

Конфликты и бедность негативно влияют на развитие Африки, однако в своих коммуникациях PUMA делает акцент на потенциал и уникальность черного континента.

Поддерживая миротворческую инициативу "Peace one day" с сентября 2007 года, компания выступает за соблюдение прав человека и отказ от насилия. За несколько лет до этого, Генеральная Ассамблея Организации Объединенных Наций приняла единогласное решение об установлении ежегодного дня глобального перемирия и отказа от насилия. Отныне международный День Мира празднуется 21 сентября.

Более 100 миллионов человек в 200 странах выступили за День Мира в прошлом году. PUMA поддержала День Мира международной инициативой "One Day One Goal", призывая играть людей в футбол. Идея этой инициативы в том, чтобы сила спорта объединила людей в мире. Для матчей "One Day One Goal" PUMA учредила специальный приз - Кубок Мира.

Защита окружающей среды, активная социальная позиция, этические ценности -PUMA чувствует себя ответственной за то, какой мир нас окружает. Следуя инновационным и востребованным направлениям, PUMA продолжит вырываться вперед на пути к тому, чтобы стать самой желанной sportlifestyle компанией.

Спортсмены PUMA:

1930-е: Джесси Оуэнс (100 м, 200 м, прыжок в длину, эстафета 4X100 м)
1950-е: Герберт Бурденски (футбол), Жозеф Бартель (1500м), Хорст Эккель (футбол), Вернер Либрих (футбол), Хайнц Фюттерер (100м)
1960-е: Армин Хари (100м), Пеле (футбол), Гастон Рулантс (300 м с препятствиями), Мэри Ренд (прыжок в длину), Абебе Бикила (марафон), Эусебио Феррейра да Силва (футбол), Томми Смит (200 м), Ли Эванс (400м/ 4x400 м), Вилли Давенпорт (110 м с высокими барьерами), Боб Сигрен (прыжок с шестом), Джим Хайнс (100 м), Джо Намаз (американский футбол)
1970-е: Мери Петерс (пятиборье), Джон Акии-Буа (400 м с припятствиями), Ренди Вильямс (прыжок в длину), Клаус Вольферман (метание копья) ,Дуайт Стоунс (прыжок в высоту), Йохан Круифф (футбол), Гильермо Вилас (теннис), Алан Симонсен (футбол), Марио Кемпес (футбол), Реналдо Нехемайа (110 м с припятствиями)
1980-е: Маркус Аллен (американский футболl), Бруно Конти (футбол), Диего Марадонна (футбол), Сидни Мари (1500 м), Эвелин Ашфорд (100 м/ 4x100 м), Мартина Навратилова (теннис), Борис Беккер (теннис)
1990-е: Лотар Маттеус (футбол), Хайке Дрехслер (прыжок в длину), Мерлин Отти (100 м, 200 м), Линфорд Кристи (100 м), Колин Джексон (110 м с припятствиями), Дитер Бауманн (1500 м), Велез Сарсфилд (футбол), Джонатан Эдвардс (тройной прыжок), Серена Вильямс (теннис), Винс Картер (баскетбол), Оскар Де Ла Хойя (бокс), Николас Алнека (футбол), Джэми Баулч (400 м), Виссон Кипкетер (800 м), Кристофер Косгей (3000 м с припятствиями), Цамита Параскеви (тройной прыжок),Ноа Нгени (1000 м).
2000-е:Константинос Кентерис (200 м), Эль Хаджи Диуф (футбол), Тревис Пастрана (мотокросс), Роберт Пирес (футбол), Джанлуиджи Буффон (футбол), Жун Хван Ан (футбол), Чема Мартинес (10 000 м), Михаэль Шумахер (Formula 1), Марио Гомез (футбол), Марсель Янсен (футбол), Усейн Болт (100 м, 4x100 м, 200 м), Себастьян Веттель (Formula 1).



Источник: sostav.ru

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4. Kevin Durant again!Data abnormal 5.7 seconds a really throw let knights to despair - Незарегистрированный пользователь   (Гость)
2017-07-19 в 07:34

Finals past season, Arsenal's performance <a href=http://www.kdshoes.us.com>;kd shoes</a> seriously isn't very ideal, although your data well, but the efficiency seriously isn't high, and his back again pass error, defensive irvine was made key 3 points have become a "black spots" instant, apparently, in hope that on this to prove himself.


No, after the opening, the three points within the database and didn't hit two shots, on the particular contrary, the knight 3 points would hit many over there. Garage or give attention to defense, he para which includes lebron, Irwin, JR., continues to be people already, also have successful prevention.


In driving, did well in the actual Treasury, the ball with a teammate are fed appropriately, but Mr Chu in many opportunity attack. 04 seconds left in the first quarter, garage dribble for the frontcourt, rhythm, but he's confident the take a few steps away from the three-point line and it's really necessary to make <a href=http://www.curry-shoes.com>;curry shoes</a> movements, the ball! This can be the warriors in the 1st 3-pointer today. Soon, the Treasury and using second chances for the right side of the beds base again in a 3 details!


It is worth mentioning that this opening, the garage appropriate arm was wearing the black gear, it can also be because his right elbow in the game before the old injury includes a relapse, however, with the overall game, he has to lift off protective devices. Gear, it appears, has affected the cope with, before he took off as i feel much better.


Within against lebron James, the defense has been doing very well in the Arsenal, but after he was lebron was a young knocked out, the referee possesses <a href=http://www.stephencurryshoes.com>;stephen curry shoes</a> blown the garage obstructing foul, garage on the soil is various, make action towards the referee said lebron knee.


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2017-07-18 в 07:37

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2017-07-18 в 03:10

A couple steals in his Toolbox, <a href=http://www.stephencurryshoes.com>;stephen curry shoes</a> in the first 1 fourth, and the two steals to garage earnings of 106 times within the playoffs career steals, that transcends the rick Craig, became the steals from the history of the warriors team inside playoffs.

Garage into seven three-pointers from the game, this also let his / her playoff three-pointers hit number as much as 261, match the Robert horry, ninth three points in playoff historical past list. Distance comes 8th Chauncey billups, he additionally only six three points.

37 points in solely three games, came <a href=http://www.curry-shoes.com>;curry shoes</a> your, and this is his there is much surprise, including playoffs) 8th score 35 + sport with three alone, more than 7 times of Russell westbrook, the top of league.

So many record the very first world war, there is no doubt that this game can be reportedly the garage in this series played the best game. The first several games, garage is averaging 27. 3 points and 5. 7 rebounds, 6 allows, shooting 40. 3% and also 35. 3% from three, compared with the normal season shooting stage, a particular degree of decline, however the game, garage completely outrageous. The blazers in several players to hound your pet, but no one could disturb his rhythm. Storage area, as it were, in the game again to learn "day day" feeling.

11 three-point series out hand, hit <a href=http://www.kdshoes.us.com>;kevin durant shoes</a> 7 goals, including vast kilometers of three points. Wearing warriors baseball hat sitting inside the stands to watch this old garage, it also appears to obtain son's playing god look like some incredible performance. The lens for the old garage, he can't help but shook their head.

Of course, it doesn't matter what other people think, garage three points for his or her own performance with overall confidence. In the 3 rd quarter the warriors along with 88-58 big lead your blazers, garage outside the particular three-point line again, the ball faraway from the one hand, he or she turned back field, the ball firmly into your basket, the whole upheaval. Can put the three points with this state, the other party can say what?

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7. Four big strongman for seconds kill huang zhan FMVP Kevin Durant 74% probability - Незарегистрированный пользователь   (Гость)
2017-07-17 в 22:49

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Counter frames in 6 a few minutes and 31 seconds, garage from his torso slightly next point position organized the ball, the index finger and middle finger instinct to uncover gaps in the rubberized ball center. His arm gently lifted back, eventually left his palm the soccer ball, but still control concerning his fingers. His right arm into all of the joints is close to be able to 90 degree Angle, from the shoulder to the shoulder, from the elbow towards the wrist, from wrist to make reference to, as if a cafe waiter in carrying the tray.


Glen Davis clippers, 289 - pound in-front, [url=http://www.curry-shoes.com]curry shoes[/url] need to speed up their action in the Treasury, since the childhood to lay a good foundation for complete to garage in different state, the right arm and shooting can continue perfect posture and strength. And in addition to perfect hand movements, garage includes a precise shot needed an additional factor: enough deep muscle tissue memory. Shooting touch is just not a proper adjective, a single player, able to throw a good shooting there is yet one secret to all - every single day, year after year practice, until a set connected with complex dynamic chain implanted into yourself physically. Garage never resist including monks meditate boring train, it also helped when he graduated from high school graduation, eventually grow into some other leading little-known Davidson university NCAA elite last eight.


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2017-07-17 в 18:05

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2017-07-17 в 05:15

Half-court completed,<a href=http://www.stephencurryshoes.com>;stephen curry shoes</a> the garage 12 items and 4 rebounds 6 assists, Owen 17 rebounds, 2 assists 1 has the upper hand slightly. But as knight defeat from the second half, even his one-on-one hit his points. In this series, OuWenBen should have certain advantages in counterpoint, just like the finals last year, since the season of Christmas conflicts, with their strong private fortunes turned.


But today the warriors from the changes, let knights staggered, also let like one-on-one hit Owen <a href=http://www.curry-shoes.com>;curry shoes</a> to search for the rhythm. Actually, today quite often was clay - Thompson Head of the family Owen, although Owen hit a dead in front of him, but clay height reach or to a certain extent, limits the Owen's invasion. In only a few times in the face of single singled out within his Arsenal, although Owen offers good performance, but also it's hard another for a knight.


Complete play, scored 28 points 6 rebounds and 10 assists within the Treasury, 6 of 11 three-point <a href=http://www.kdshoes.us.com>;kevin durant shoes</a> pictures. 24 points and 3 rebounds, only two assists, Owen has scored 17 points inside first half, he scored seven points in the second half. Facing the big four of the mighty, and only Michael Owen in one-on-one get garage have chances, but today's garage to perform better.

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10. Database: defeat Owen with Kevin Durant and James broke through nine - Незарегистрированный пользователь   (Гость)
2017-07-17 в 01:12

After a brought the first <a href=http://www.curry-shoes.com>;curry shoes</a> golf ball, a garage at your match: each other laid out a perfect diamond entrance, teammate Steve Blake flew to follow along with up, left the clippers protect darren collison (microblogging) the length between two steps behind their closely, Danny granger is the only defender in tow line. This is the car port superior court intuition and knowing that embodies: his shot selection. He seems to understand the defensive player of the ideas, can predict their particular next move, then strike beforehand. "When other people are generally doing gesture, garage in judgment, and the game, this is Stephen is the better place, in this respect your league may be the best. Find field space, know where the defense space will take place, it is the key of the art of his photos. Because no matter just how good your shots, much more exquisite technology, no space is useless. "ESPN's Jesse thorpe, once wrote in his article.


Garage with great care <a href=http://www.stephencurryshoes.com>;stephen curry shoes</a> observing the defense, he also have reason to be and so cautious. Before this, the warriors have had missed 12 goals in 13 shots in past times, is now 33 to help 37 behind the clippers, disturbed with the right leg muscle pressure of garage after just one of 4. For storage himself, this ball is very important: before a season, he hit an archive in NBA history with 272 grains of about three points, if again founded three points today, his three points in 2010 hit number will surpass 200 mark. So that library will become the sixth in a row has at the least two season hit two hundred grains of three participants, at the same moment, still can have 3 points to continuous hit game streak continue to 54 games - it'll be the warriors team historical past record.


"I like everything <a href=http://www.kdshoes.us.com>;kd shoes</a> associated with the shooting, " garage once said within the interview, "but with the best especially in perfect palm posture. When your is in good rhythm, from standing in the feet and incapacitated, his hands to complete an attempt, all series of joint actions will likely be calm and smooth, just like waves. It's a wonderful feeling. ".

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11. Adidas NMD XR1 new OG color adidas nmd shoes issue date - Незарегистрированный пользователь   (Гость)
2017-07-16 в 21:48

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