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BBDO Russia открывает спортивное агентство в России

В группе OMD MD| PHD, входящей в BBDO Russia Group, открыто новое сетевое агентство FUSE Russia. Агентство будет специализироваться на создании интегрированных коммуникационных решений в индустрии развлечений и спорта.

Помимо ставших уже традиционными нестандартных проектов (таких как спонсорство, product placement, in-store, ambient), Fuse будет создавать полноценные коммуникационные кампании, используя в работе аналитические и стратегические инструменты, а также проводить оценку эффективности этих решений.

Возглавила новое агентство директор по интегрированным медиа коммуникациям группы BBDO Russia Елена Снежко.

Сегодня рынок ассоциативной коммуникации и брендированного контента становится все более привлекательным для рекламодателей. Согласно международным экспертным оценкам, на брендированную коммуникацию в индустрии развлечений тратится около 8% рекламных бюджетов в год, и 77% брендов планируют в следующем году увеличить бюджеты на этом рынке. В ближайшие 5 лет эти расходы будут расти в среднем на 14%.

"Созданием ассоциативной коммуникации и брендированного контента занимаются многие игроки рынка,- отмечает управляющий директор FUSE Russia Елена Снежко, - Отличие же FUSE заключается в системном подходе к этим дисциплинам на основе стратегических и исследовательских инструментов, имеющихся в распоряжении международной сети, адаптированных для нашего рынка".

Международная сеть Fuse входит в Omnicom Media Group и представлена на 20 рынках EMEA (Европа, Ближний Восток и Африка), в Австралии, Сингапуре. В этом году также открывается офис в Гонконге. Среди клиентов сети Intel, Sony, Beiersdorf, Unilever, Vodafone, Virgin.



Источник: sostav.ru

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